In this modern world, you must grow and evolve your company if you want it to flourish and not just barely stay afloat. Fortunately, installing electric car charging stations at your business place can help you achieve success in this endeavor.
According to a report by Bloomberg, electric vehicles will account for the majority of new car sales (54 percent of the global market) by 2040. With the increasing amount of people who are using electronic vehicles, your company has a chance to attract new customers while continuing to engage your existing clientele.
Don’t you think that it’s the right time for you to jump on board as well? If you do, as soon as possible, you will be able to accommodate a lot of customers who are looking for EV charging solutions.
How Beneficial Are Electric Car Charging Stations for Your Business
Another study shows that the number of EVs or electric vehicles on roads in the United States is expected to reach 18.7 million by 2030. This represents approximately 7% of the 259 million vehicles (both cars and light trucks).
If you find that these statistical data are not convincing enough for you to start installing electric car charging stations at your business establishment, the following reasons will make you think again.
Additional Income Source
EV stations can provide your business with an extra revenue stream. If you’re a garage operator, additional services for electric vehicles will be a simple way for you to supplement your parking income. This solution can earn your company more money without having to hire more employees and incur extra operational costs for payroll.
An EV station usually pays for itself. What this means is that with this setup, you won’t be adding a burden to your daily operational expenses. And eventually, the fees will be more than enough to cover the station’s maintenance and installation costs.
Better Relationship With Customers
EV charging stations can also help your business in promoting loyalty and building better relationships with your customers. If electric vehicle owners charge their cars on your station, there’s a high probability that they’ll come back next time. These people may even alter their regular routine just to visit your business establishment to charge their vehicles.
Doing so will subtly put your business on these people’s routes – without having to do any direct advertising. It will undoubtedly increase the foot traffic for your store.
In fact, this is the reason why big stores like Target are already installing EV charging stations at their locations. Even if a customer is only there to charge, it might trigger a sudden need to pick something up from the store.
Improved Business Brand
These days, there are more and more people becoming concerned and conscious about the environment. With this in mind, if they see an electric vehicle charging station at your business establishment, they’ll see your company as eco-friendly, and they’ll be more likely to become your repeat customers.
Free Marketing
These EV charging stations are really powerful in putting your company on the map – literally. Installing them on your business location will be an excellent promotional campaign for your company without having you invest in a marketing strategy. The reason for this is that you can sign up for a variety of apps and will put your EV stations on their map.
Once your charging stations are on these maps, EV drivers in the area can visit your business establishment to charge their cars. And since it can take a while to finish, they will most likely enter your store to either dine or shop.
Therefore, make sure to register your EV stations with these mobile apps, including Charge Hub, Blink Map, and Plug Share. Your company will be more visible to potential clients if you do, as these applications have a wide reach.
Grow Your Business by Being Eco-friendly
Now is an excellent time to grow your company while being friendly to the environment. Take advantage of this opportunity to increase your amount of customers and add an extra revenue stream by catering to electric vehicle owners. With so many electric car charging stations for sale today, you have even more opportunities to make a clear and straightforward public statement that your company prioritizes the needs of its customers.